Lets say you have a groundbreaking idea, a good product, printed advertisements, working on your social media engagements but are these enough to get you valuable leads that can be converted to sales? Take a few straight minutes to think about it. Isn’t everyone in your niche doing the same thing? How are you standing out in a crowded market?
It’s high time that you think about new ways to attract more customers to your brand and then use that traction to create and convert new leads. Start by creating a smart marketing plan that will cover every part of your business. Do some due diligence to figure out what’s trending in your industry. Here are four interesting ways to generate more leads for your brand. These are niche-agnostic strategies and will work for everyone.
Newsletters are considered to be some of the most powerful marketing tools out there. You can reach directly to the inbox of your existing and potential customers who have shown interest in your brand in the past. By putting a newsletter signup box, available prominently at all the right locations in your website, you will be able to motivate visitors to sign up for 1your newsletters.
Customers won’t remember every website that they visited during the day but with the help of an effective newsletter you can keep reminding them of your wonderful existence, and tell them more about your product and how it can help them.
#2 Creating Brand Videos
Videos have the potential to turn more eyes than text based content. Research shows that videos have the potential to convert over 68% more leads, 56% more referrals and 81% more replies than text based content. More and more brands are engaged in creating their brand videos. Even social media platforms such as Facebook and Instagram facilitate this trend change and people prefer videos more than images or plain text posts.
Try and create an appealing video for your brand or product. You can hire a professional to do this as it’s really important. This will also help you in gaining more fans on social media platforms in the short term. You will also see a spike in subscribers on video sharing platforms like YouTube and Vimeo which have a huge user base, if you do it right.
You should learn to Communicate more effectively with your customers. Customer engagement should be your top priority. You can gain new customers with the help of sureshot ways but its hard to retain customers. By creating forums, help centers or live chat you can solve your customer’s doubts lot faster. Make sure that their complaints are handled in the best possible way. Ask them to share their experiences with your product.
#4 Influencer Marketing
Influencer marketing is something that is seeing an upward trend with the rise of social media and you should spare some of your advertising budget for influencer marketing. Find some influential bloggers and social media influencers in your niche and create collaborations with them to spread the word about your product or brand. These influencers have millions of fan following and the most important fact is that their fan following trust them and these influencers can define their buying decisions. It is a new marketing tactic that is on the rise and most smart companies are making the jump already. Plan an influencer marketing programme, and invite influencers to your launch events, seminars and podcasts.
I hope this article was useful for you to learn more about interesting new ways to generate more leads for your brand and how you can grow your business with that. If you have any doubts with regards to this, let us know through the comments and we will be glad to help you out. If you have any suggestions regarding how we can improve the article, let us know them through the comments as well for us to improve.
Do you have any other reservations about using these strategies? What are the tools and strategies that you use the most and has the maximum potential in your point of view to improve leads for brands? Let us know through the comments.