When it comes to promoting your brand online, content is still the king. But while blog posts used to be the biggest talk of the town, the attention has now shifted towards video. We live in a world where speed is of the essence – information must be accessible and communicated efficiently and swiftly.
If you want to promote your brand and get your message across, you definitely want to consider utilising business video. If you do so, you’ll get to enjoy these five advantages over some other content marketing strategies.
Advantage #1: Audio-visual messaging is more effective
When it comes to getting your message across, you want to rely on audio-visual messaging as much as possible. This is because it resonates with people more effectively and creates a longer lasting memory of the event than any other format.
Reading only involves one sensor as does listening to a voice message. When you are looking a picture, you are also just focusing on a single sensation. But when you are watching a video, you are engaging more than one sense and this will cause you to better remember what was said. It also makes it easier to focus on the message. Therefore, if you want the audience to pay attention and remember what you are trying to tell them, you want to opt for audio-visual messaging, i.e. use video.
Advantage #2: Videos rank higher in search engines
Search engine optimisation is a crucial part of branding in the modern world. If you want to rank higher in search engines, you need to ensure your website has proper video content. Videos have a higher priority in ranking than almost anything else you could be doing.
The great thing about adding video on your website and other platforms, such as YouTube, is the longevity. If you bought an ad, you’d eventually stop running it and the content would be lost. But with a business video, you will have the content up for as long as you want – increasing the likelihood that people will see it and engage with your brand.
Advantage #3: You broaden your reach
In general, using video is going to boost your audience reach. YouTube is one of the most popular platforms in the world and simple promotional videos on the site have amassed over tens of millions of views. Furthermore, you can also embed the business video on your website, share it on social media on Facebook, Twitter and Instagram, but also use it outside of the online world. Business videos are a great addition to presentations, corporate meetings and so on.
Advantage #4: You can use it in different ways and in different platforms
The reason business videos are great at promoting your brand is down to the versatility. There aren’t many things you couldn’t do in a video. You can use them for introducing products, sharing your corporate vision, explaining the use of your service or product, introduce the customer to new features, talk about the industry and so on. The options for creating promotional material are endless.
This makes a use of a business video for branding so effective. You are not tied to just one type of content or platform. You can create humorous videos for Instagram, add more explanatory videos on YouTube or use your website for pure ad-style product display videos.
Advantage #5: Video is the top content for mobile
In terms of increasing your exposure and generating more brand awareness, you need to start utilising the mobile. An increasing number of people just use their smartphone to find information and to even shop. Therefore, you need your business to have mobile responsible websites and target the mobile audience more vigorously.
The good news is that when it comes to mobile content, video is the king. People love watching videos on mobile because it’s easy – you can click on a clip while you’re queuing up for something. You don’t need to spend a lot of time on a video and it’s much easier to get back to than reading a lengthy blog post, for instance.
Starting out with business videos
You’ll also want to start using business video for brand promotion because it’s easy. You just need a good video recorder, video capturing software and some editing tools and you are good to go. It is also possible to find those with your favourite stores from OZCodes.com.au where you can easily get your hands on various video editing tools and gadgets by spending less.
Then you just need to come up with good ideas and film your creations – don’t forget you can even opt for animation instead of living acting. If you want, you can hire freelance video editors online to help you with your project. This can be a cost effective way to ensuring your business videos are good quality and do the job well.
If you are looking for new ways to promote your business brand, you definitely need to consider using video as part of your marketing strategy. Videos are effective and you’ll notice the boost in brand awareness in a matter of days!