We already know that people love video content. A simple video in your eDM or video marketing help can boost the clicks by 200 to 300%, and a video on your landing page can increase conversions by 80%.
In this digital era when every performance or even a move online can be calculated and measured, statistics don’t lie. More and more people rely on the advice they get from googling on their smartphones and watching different tutorials or videos.
Also, the COVID-19 pandemic proved that if people can’t enter a physical store, they will go and shop online. And probably many of us heard about the success stories when a decision to increase digital presence during the lockdown ended up as a huge success.
These facts prove to us that digital strategy is very important for every business that wants to increase the target audience and find new ways to satisfy customers. The fact that people use video content more often tells us that it is a great tool to eventually increase exposure and sales.
Value Imagery is a team of professionals who offer video production services in Ballina, Byron Bay, Tweed Heads, and all over Australia. We are a video production and content agency that is ready to create powerful and engaging content to reach your target audience.
In this article we will discuss the most popular ways of using the video content to increase your exposure online and build brand awareness (which often leads to increase in sales).
Sales Funnel Video- video marketing help
One of the most converting methods of generating new leads and sales is by adding a video into your digital marketing. Statistics show that creating a video landing page can results in 130% more conversions in your business’s marketing efforts. Whether you’re drumming up sales or creating your next lead generation video, make sure you engage with your viewers with a clear call to action.
There are many types of video, and one type every business should consider in their video marketing strategy is customer stories. A customer testimonial video goes a long way with building trust with your viewers. Word-of-mouth has always been king, and a testimonial video embedded on your website is one way spreading that message to your potential customers.
In the age of google, we are a society that searches for answers. We want the best and we want to know how and why it works. So why not incorporate product explainer videos into your marketing? Not only may it generate new sales and leads, it will establish your business as an expert in your field.
Creating a web series is a great way to keep your target audience engaged with you and most importantly – your brand. It doesn’t matter if you brew coffee or offer complicated IT solutions – there is always a way to attract your potential customer to engage with you and the content you create.
You can go with the educational series about your industry, or simply explain how your product works in a fun and creative way. Just don’t forget to brand your content and include the key messages. Make sure that you have your communication strategy in place, use as many channels as possible and your brand exposure will grow in no time.
“Behind the scenes” trick- video marketing help
People love authentic content. The latest tendency is using raw images and videos instead of photoshopped and overly dramatic ones. Behind the scenes videos are a great tool to introduce your target audience with your brand. It’s natural, authentic, personalized and people just love it. You will be able to show the personality of the brand and engage your customers in a different way. Usually, these videos are fun to watch as they are joyful, full of energy and uplifting. And this is what every customer is looking for.
It’s good for your SEO- video marketing help
Everyone knows that writing blog posts can boost your ratings on Google, but did anyone mention that uploading your video content on Youtube can help with your SEO as well?
The good news is that Google acquired Youtube, so now it’s obvious that everything you upload on this video channel will impact your overall ranking. You’ve probably already seen that when you search for something on Google there is a new video section with the relevant results. This is what we’re talking about. So, if you’re after spreading the message about your business – consider video content.
Video content can convert more customers
From our experience working with different clients – in most cases video content can attract more views and conversions compared to other options on social media. This shows us that video content simply works. It’s even calculated that companies that use video content eventually grow their business by 49% faster than their competitors.
People tend to like video content better and that is why they engage with the company much quicker. Do you need any more data to prove that video content might be the key to success?
Around 90% of people prefer watching videos on their mobile phones. What does that mean? It means that you have a chance to boost your exposure! Remember that when a person is watching a video on his mobile phone, he is able to share it instantly with his friends, like or post on his social media account and eventually – buy your product or service straight away.
Therefore, a lot of companies are seeing positive results after using videos in their ads – because they increase engagement which leads to an increase in sales.
Excellent way to build your brand awareness
If you are thinking about complex marketing campaigns to boost your brand awareness, consider video marketing. It’s not a secret that it is so much easier to introduce your company, products, or services using video format. You have a chance to be authentic, to show the product in real-time and just prove that your product or service is exactly what they are looking for.
Don’t forget that video marketing is also great for communicating the main strengths of your business, building trust, and talking about your company’s values. These are the main points when it comes to building successful relationships with your customers.
Don’t forget live stream
You are probably aware that live video streams are booming at the moment. It is quite an easy and effective way to broaden your target audience by offering them a way to interact with your brand without going anywhere.
If mixed with other communication tools – you can reach incredible results that might result in increase in sales or exposure.
Value Imagery is here to help grow your business using video content
If you are thinking that video content might be a great idea or if you would like to start somewhere – Value Imagery is here to help. We have a team of professionals who will be able to help with strategic planning, implementation processes and putting your communication plan together.
Just shoot us a message and let’s start working!