When it comes to setting up a business, you will need to do much more than do market research, set up your BE Offices in the right location, and hire the right professionals. There are so many ways in which mobile technology can empower your business. The importance of this technology can be realised from the fact that it helps bring the world together – like it was never possible ever before.
Explore the key benefits of mobile technology for the business world.
Use Smartphones & Tablets
Smartphones, tablets, and laptops provide your sales team with tools that enable constant communication. Latest mobile business applications allow those teams to display presentations, create and send invoices, and collaborate with each other.
Smart phones and tablets can be used to accept credit card payments at POS. Some companies have also begun using social media to inform their customers where their mobile operations are located on an everyday basis. Another way to reach out is to send out direct mail with QR codes to your customers so that they can download your mobile app.
Cloud-based SaaS for Mobile
Another way mobile technology can benefit your business is by offering cloud-based services to your mobile customers. This includes features such as:
- Conference bridges
Mobile technology has streamlined business operations in ways which was not possible earlier. Business processes have become better organised and swift. Cloud computing has taken things to the next level. Important business files can be stored and accessed from anywhere with complete control over user access. For example, your customer care teams can have instant access to customer data while handing their queries. This allows them to provide relevant and accurate information and services.
Flexibility & Efficiency
Mobile technology allows your organisation to save valuable time by sharing information instantly through social media, email, and other electronic communication forms. This helps eliminate or reduce the need for paper and contributes to increased efficiency and reduced costs.
Even though it is in the early stage of adoption, mobile banking is gaining widespread acceptance among and medium sized businesses. SMEs are finding mobile apps quite beneficial in increasing speed and efficiency for their banking needs. You can receive invoices and clear payments on your mobile device from almost anywhere and at any time.
Mobile Video Messaging
Mobile video messaging is a powerful communication channel for businesses for inter/intra-team communication and client communication. Using video messaging apps allows you to communicate better and share more detailed information.
Enabling Management Tasks
More businesses are now using mobile apps for hosting a wide range of management tasks. As more and more such apps with different management functions are available, businesses want to explore every opportunity for improving efficiency and productivity. Some of the tasks where such apps are finding more usage include:
- Customer communication
- Time management
- GPS & mapping
Mobile Friendly or Responsive Websites
When it comes to website designing, responsive design is the new big thing. Over 50% of search engine traffic now comes from mobile devices. It has become important for search engines to rank mobile-friendly websites higher in their SERPs to ensure that more users get higher-quality results.
So you cannot imagine creating a website that is not responsive. Your website should be able to render efficiently and effectively on any screen size. And the more mobile-friendly your site is, the better it is likely to rank in your SERPs. In addition, the navigation and other elements of your site should make it easier for mobile visitors to use it.
Thus, there are different ways in which mobile technology is enabling and empowering businesses. The rate at which the technology is penetrating different industries has increased significantly in recent past. So if you want to stay ahead of the technology curve, make sure to embrace mobile technology solutions.