Are you trying to capitalize on social media and invest in video for your business? The global population of 59% uses social media, and the consumption per day is 2 hours and 31 minutes on average.
Posts made on these sites drive billions of dollars in revenue, as well as influence people to buy products and services. Creating video shorts for social media provides instant gratification for your followers.
However, getting started can be intimidating, with seemingly so many video styles and platforms to choose from. Not sure how to get started? Here’s what you need to know.
Defining Your Brand’s Aesthetic & Tone
When you create video shorts, think about the visual representation of your brand and the message you want to convey. Use visuals and audio to create an engaging atmosphere that captures your audience’s attention.
When selecting visuals, choose quality content that best represents your brand, be it an upbeat soundtrack, stunning high-definition footage, or interesting graphics. Additionally, collaborate with a creative team to ensure that your videos are professional in quality.
As you create your videos, keep in mind your desired tone, such as whether you want to evoke laughter, joy, or inspiration. Lastly, keep your videos concise and incorporate captivating messaging to attract viewers and leave them wanting more.
Planning an Engaging Content
First, the purpose of your video should be clear. As a social media video creator, you need to ask yourself, “What action do you expect from the viewer?”
Next, create a storyboard of what your video will cover, ensuring it is succinct and to the point. Choose visuals carefully, including a branded introduction and conclusion to your video, and ensure that the video has some kind of hook that will engage viewers and make them want to watch it all the way through.
Develop a script that includes pointers on language and tone, and decide if you want to add background music to enhance the viewing experience. Finally, if you’re going to include audio, choose voice talent wisely, making sure the tone and delivery match the expectations of your audience.
Choosing Professional Video Software
You need to decide which type of social media video maker you need. Do you need video editing, motion graphics, or to remove bg from clips? It’s important to consider the features of each program and determine which one best fits your particular needs.
Once you’ve decided, you should now begin researching popular video software applications. Some popular programs include Adobe Premiere Pro and Final Cut Pro. Make sure to consider pricing, as some software only requires a one-time purchase, while some require a monthly subscription.
Using Eye-Catching Graphics
Utilizing bold colors, catchy fonts, and well-designed animations helps to draw in viewers. Additionally, simple and concise messages maximize the impact of your video.
Use easily recognizable symbols that viewers can connect with, like a play button or a shopping cart. Last but not least, clearly indicate where viewers can find or purchase the products or services featured in the video.
Publish Excellent Video Shorts Today
Creating professional video shorts for social media is best accomplished when you follow these tips. With the right content, software, and creativity, you can create short videos that will draw your audience in.
Keep these steps in mind, and you’ll be sure to make a video short that will “wow” your viewers! Try it out for yourself now, and join the professional video marketing trend!
Interested in more tips? We may have the answers you need. Check out more articles in our blog!