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How To Structure and Manage an SEO Team?

an SEO Team

How-To-Structure-and-Manage-an-SEO-Team It doesn’t matter if you’re an early-age start-up, medium business, or a large-scale enterprise, Search Engine Optimization (SEO) sits at the epicenter of a company’s digital strategy. Gone are the days when SEO was all about inserting the right keywords into every page of the website.  With the advent of ever-evolving and intelligence-driven search engines, SEO today warrants interaction with different facets of digitization such as user intent, content quality, user experience, automation, and sustainability. SEO teams today require professionals with diverse backgrounds to join hands and derive value from their creative and technical skills. In this post, we will talk about four proven ways that can help you effectively structure, manage your SEO team and transition your SEO business endeavors towards success. visit here 

1.Talent Management- Select the Right People:

One of the primary steps in creating a performance-driven SEO team is finding the right people. Often entrepreneurs rush to hire people without evaluating what an ideal SEO team looks like! Rather than hiring random SEO experts, you must comprehend the goals, objectives, tasks that need to be done, as well as goals that you’re trying to achieve. Once you have jotted down this vital information, it is only then you can move ahead and hire people with proven experience in those specific roles and segments. You can leverage the 9-box template, list down roles you’re hiring for, and place potential candidates on the template’s grid. The 9 box grid is a popular tool used by Human Resources and talent managers across the world to discover high performers. It is also useful in evaluating your company’s present talent pool based on key performance indicators (KPIs) such as potential, performance, and much more. Talent management is perhaps one of the most imperative steps in building a successful SEO team since it helps you hire the right people who can get you the results you’re looking for.

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2.Create a Roadmap:

What’s a marketing strategy without a roadmap? Non-existent. Now that you’ve onboarded the right people for the job, it’s time to create an array of plans. Managers may consider drafting short-term and long-term plans ranging over time periods such as 30-day, 60-day, 90-day, semi-annual and annual plans. The goal here is to visualize where you see the team in the next 30 days, 60 days, and so on. An SEO roadmap acts like a strategic document that keeps all SEO-related tasks and activities on track. It allows you to break down large workflows into achievable milestones, operating procedures and enables you to identify deliverables and how they fit into the overall marketing strategy. Further, the roadmap allows you to reduce errors, promote communication, generate valuable insights, and streamline decision-making. Most importantly, an SEO roadmap helps you prioritize business and brand goals by answering key questions such as what you want to achieve, who you are trying to reach, what your audience is searching for, etc. 

3.Ensure Transparent Communication:

One of the struggles for any enterprise, regardless of its scale, is ensuring transparent communication across teams at all times! Whether you’re managing several SEO teams across borders or connecting your SEO team with different segments in the organization, just like content communication is also the king! Moreover, since remote work is becoming a new norm, engaging remote employees has become a task for managers. As a manager or team leader looking to improve inter/intra team communication, daily stand-ups and scrum calls come into the picture. You can consider conducting a daily or at least a bi-weekly video call where your SEO team members can hop on and share their updates. To further boost the efficacy of your SEO team meetings, you can use professional-looking Google Slide themes and create data-driven presentations that provide information at a glance and engage your teams. Hence, stay on top of what your team is working on, discover any issues they are facing, discuss industry trends or refine your SEO approach in your meetings, today!

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4.Invest in the Right Tools:

It doesn’t matter what kind of work line you’re in, people across industry verticals rely on tools to get the work done. SEO teams, in particular, can also benefit hugely from the right blend of SEO and non-SEO tools. For instance, to foster transparent dialogue & induce productivity, organizations may invest in non-SEO tools such as Microsoft Teams, Slack, or Workplace.  Further, to boost the efficiency of the employees & their deliverables, companies can also consider investing in SEO tools such as Google Analytics, SEMRush, seoClarity, and much more. These tools won’t only make their job easier but also free up their bandwidth to take on multiple deliverables and efficiently deliver the same. From collaboration to a day-to-day job perspective, the right set of tools can boost SEO teams’ efficacy multi-folds.

Wrapping It Up:

Building and managing a successful SEO team is no cakewalk! Especially when you’re leading people who are just as technical as they are creative. With a zeroed-down vision & right set of management skills, you can smoothly and successfully lead your SEO teams. The points discussed above in the article can help you kickstart your SEO team-building endeavors, today!