If you manage or run a website or write blogs, you surely realise the importance of Search Engine Optimisation in helping you gain traffic. However, influencer marketing is a component without which your Search Engine Optimisation is incomplete. A targeted and well-constructed influencer marketing can help immediately build high levels of traffic, engagement, and interest for your site. That’s why all competent SEO services insist on creating a proper influencer marketing strategy for your business.
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Why does SEO matter?
Almost all businesses out there operate a website nowadays because they realise that they cannot hope to compete with their competitors otherwise. Perhaps they want to sell their products, attract more visitors, build an online community, or lend their services. Regardless of the reason, everyone wants more visitors –that’s their ultimate purpose.
However, people won’t just immediately flock over to your website the moment you launch it. You need to establish an effective marketing strategy and improve SEO to compete with millions of businesses and websites in your niche. Appearing on that coveted first page of Google is hard work, but not impossible.
Role of influencer marketing in SEO
SEO allows you to structure your website as well as implement marketing strategies that attract visitors to it like moths to a flame. At times, SEO is a cutthroat business where everyone is racing to win Google’s favour. However, if you do it properly and implement quality influencer marketing, you can easily surpass them in rankings, visitors, and revenue. Influencer marketing is the key to helping you achieve your SEO goals.
The basic advantage of influencer marketing is that it allows high potential people to channel potential clients to your website directly. Google algorithms recognise this trend and reward you for being ‘more important’ in its metaphorical eyes.
Influencer marketing helps build valuable relationships
Building relationships with the influencers in your niche is vital for your website. It is a slow and gradual process, but highly also profitable. You may begin with simple comments on their posts and mention their names or handles in comments. Then you can ask queries and provide suggestions where relevant to build a rapport.
When you provide valuable assistance, the influencers will eventually take notice of you and may even begin to share your material on their social media portals. This way, they will send people in your direction without a formal relationship being made. It’s a give-and-take relationship where they recognise your valuable suggestions or expertise in the subject matter and tell their followers all about it. In turn, their followers will trust them more and increase in number for helpful suggestions.
If you keep cultivating such valuable relationships with the influencers, the search engine algorithms will recognise your efforts and reward such connections.
The question is whether should you pay for influencer marketing or not
A significant advantage of a brand with a blog compared to blogs with no real online presence is that they have many more options for building valuable influencer relationships. Anyone can pay the influencers to talk up their products, but not everyone can build proper relationships that will be much more valuable in the long run. If you put in the time and effort to build appropriate relationships, influencers can advertise your products or services without getting paid. Not to mention, followers have more trust in such influencers.
A valuable influencer needs to have an audience with having a genuine interest in your product or niche. Using a wrongly targeted or paid influencer is unsuitable for business or ranking.