Did you read the last East of Doing Business Report published by the World Bank? It has applauded the digital marketing strategies of Startups and small independent businesses. Since you are searching out ways to improve your connections on LinkedIn (given its meteoric 110% singular rise in 2022) for your startup, try reading up this content. It will take a minute or two at most. Must have heard of the automation tools of LinkedIn? Then why don’t you try working with LinkedIn automation tools?
Are you sceptical about using them? Naturally, LinkedIn is strict about its policies, and banning the accounts is nothing new. So, what if your newly made account also gets a notice? It will be a joke that when you look forward to improving connections, your account just goes off!
Starting up a business is one thing, but sustaining it and pushing it towards flourishing – is another juggle. You are already working hard, so why not add on the smartness to it?
Why invest in Automation tools?
You have just started up your venture. Do you really know those ‘specific people’ you need to connect with? Also, can you invest the time to connect with those people on a first-hand basis at the very beginning? In case you do both, can you, with precise accuracy, analyze the results of the LinkedIn campaigns? Too many questions and the answer are restricted too – maybe not impossible but a humongous task. But the catch! When you can avail LinkedIn automation tools, then why do you personally invest your time in that? After all, the tool is specifically made to target the above mentioned features, while you can concentrate on the offline issues of your venture.
Still, wondering if the reasons are good enough? After all, what can replace personal connections? Correct. So, spend a couple of seconds and figure out what you save if you go automatic:
- Provides the targeted outreach strategy
As a new business venture, you are that new fish in the ocean of sharks. A little helping hand (tool) is a blessing minus disguise. Strategizing is the key – from filtering out people who like certain posts to completely filtering the target audience. If the metrics show that a specific approach does not work, chances are replete to work on another.
- Streamlining of activity on a priority basis
Managing thousands of leads, replying to messages, connecting with prospective clients, replying to emails – for a human to perform all these tasks is cumbersome. Also, prioritizing is not always a humane task. Leave it to the tool. It searches out the leads, streamlines them, and prioritizes the activities in terms of importance, thereby keeping your activity calendar clearer.
- The metric analysis is important.
Sending out text messages, putting up blog posts and generating leads. Even if, at a personal level, all is well, how to understand the results? Perhaps, there remains an area wherein one needs further outreach or research. These automated tools help to better analyze what the reactions have been. Based on those reactions – one can plan further outreach strategies.
- The digital distance to which you can expand the network
The tools are crafted in a way to reduce digital distance. Leveraging personal brand image is important, and via that – overall networking is done. The LinkedIn automated tool helps to connect with people of importance – business executives of interest and expand the network as per requirement.
What’s the result? Saving a couple of hours to invest somewhere else. Time is money -Money is time. Just started on this path, and there’s a long way to go – some technical help is always welcome.
Automation Tools – how to use?
Since the job of automation is to mimic the activities of interaction between humans on social media platforms (LinkedIn in this case), the pre-set conditions are there. From posting to commenting to sending customized replies, all can be done. So, what’s the way to do it? Here’s your recommendation:
- Helping to generate leads –
Lead generation is the most important factor!! Visiting thousands of profiles (the ones that are directly connected and those that are second in terms of connections), connecting with them, generating leads – if all is to be done accurately, one must use the LinkedIn automation tool. From automated personalized messaging to follow-up messages, these bots help you achieve success in a better and comparatively easier way.
- Connecting with LinkedIn campaigns –
LinkedIn is one hub of myriad activities, and as a startup venture, one needs to connect with these campaigns as per their demands. So, via these tools – digital campaigning is promoted (unlikely by an individual), and the venture’s presence is cemented in the virtual world.
- Checking the market and sales issue –
The correct mode to capitalize this tool is to figure out the market and sales connections. In digital marketing, consistency is the key and hence the tools aid in understanding and accordingly act on the targeted market and sales volume of the same.
How to market your business via these tools?
Surveys from independent organizations have shown – up to 11 million heads with decision-making power use LinkedIn regularly. Hence, that is the minimum range that one needs to connect with. Notably, LinkedIn in Mail has a higher response rate (almost 3-times) – so communication can be enhanced between parties promoting businesses.
From the Connection Tools to the Lead Generation ones and Analytical and Publishing tools are your strategic gate passes to the digital world.
#What if you are a recruiter?
The next step to starting a venture is the role of a recruiter. Apart from enhancing the connectivity of your firm, there is a need to invest in precise talent. These automation tools upgrade the screening process. The automated posts on the company profile and replying to and contacting potential talents are a way of engaging with them at a one-on-one level.
Hopefully, this content could clarify some basics about LinkedIn automation tools and their range in the current digital marketing scenario. If you are convinced, then just try it out for a month. There are multiple organizations that offer their services. Check for yourself the benefits of this. If you are satisfied, how about guiding someone else by passing on the link.