Writing persuasively about technical products and services requires highlighting their strengths. That’s very important for your business, and it doesn’t matter if you are an owner of a little shop or a big supermarket. Our tips help you work out your approach for writing good technical texts.
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HIGHLIGHT THE STRENGTHS OF THE PRODUCTS WITH FIGURES
Instead of just stating that a product is good, be as specific as possible in the text about how good it is. High power ratings are always good as evidence of a product’s quality. For example, you shouldn’t write that the lithium batteries have excellent storage capacity, you’d better use other words and mention how exactly this storage capacity is.
It makes your statement more concrete. It is also good to compare it with the other batteries, for example, alkaline batteries. So, numbers can be resounding arguments, especially when you put them about not-so-good numbers.
EXPLAIN THE STRENGTHS OF YOUR PRODUCTS
The comparison of numbers promises resounding success, but most products are not so easy to grasp. The quality of many products is not, or not solely, based on quantifiable criteria, but like their function, perhaps in other features such as price or design. If you explain in the text why a product is good, the presentation immediately appears much more convincing.
EXAMPLES MAKE TECHNICAL TEXTS CLEAR
Examples fulfill several tasks in texts – one of the most advantageous is to vividly show the variety of possible applications of the product. For example, you can write, that the welding equipment you sell is good for all major welding processes. And try to be creative: for example, if you are writing a text about a VR set or new gaming mouse, you can mention the details that can make your text much more interesting for gamblers. Or the technologies will allow the consumer to enjoy gambling and betting on modern sites, such as 22 bet.com. So, try to find an approach to your consumers.
And different examples can be used to illustrate what kind of products the customer can expect in the category. On the one hand, this makes for easier orientation, and on the other, it is Google fodder if alternative search terms appear in the category text.
DO NOT RAISE NEW QUESTIONS
Tech copywriters should answer open questions, not raise new ones. This means you must not introduce terms into the text that the reader may not know without immediately explaining them. The explanation need not be lexically precise, but the reader should know roughly what is being talked about. At the same time, the explanation should not be so rambling that it interrupts the flow of reading. If this is not possible, the use of the term should be avoided, or the explanation should be moved to a box or a separate page – this is what links were invented for.
TECHNICAL TEXTS MUST BE PRECISE AND MUST REFER TO THE PRODUCTS
You can recognize bad texts mainly by the fact that they largely consist of strings of commonplaces. The car is spacious and economical, the drill is powerful, the furniture has a sophisticated design, the dress is chic, and the fitted kitchen is practical. And what are the products from the competitor like? Probably not much different.
Writing good texts about technical topics such as cars, machines, and tools starts with an analysis. What kind of product is it?
What exactly is its quality? That’s what you have to work out.
USE THE RIGHT TECHNICAL TERMS IN TECHNICAL TEXTS
With technical topics, there are always technical terms that are used to correctly describe processes or product characteristics. The primary aim here is to clearly describe facts for experts and specialist circles. In addition, the language used in technical texts has a signal effect: it separates experts from the people who don’t have a clue about the techniques they are writing about. If the language that is used to describe professional equipment, doesn’t contain any technical details, this does not inspire confidence. On the other hand, the language used, and the professional level must not be too hard to understand. It is therefore important to maintain the right balance.
Well, to produce a good selling technical text is not easy, as you can see. To write it, you need to have certain skills. You also should avoid many things the inexperienced technical writer will do. You should be an expert, use technical terms correctly, and highlight the strengths of the products you will sell. A good technical text is a combination of many elements where everything is in its right place. If you aren’t an experienced writer, think about hiring a professional one or improving your writing skills. It will improve your business!